User:

What is Keyword stuffing?

Assistant:

Keyword stuffing refers to the practice of filling a web page with keywords or numbers in an attempt to manipulate rankings in Google Search results.

Often these keywords appear in a list or group, unnaturally, or out of context.

Examples of keyword stuffing include:
– Lists of phone numbers without substantial added value
– Blocks of text that list cities and regions that a web page is trying to rank for
– Repeating the same words or phrases so often that it sounds unnatural. For example:
“Unlimited app store credit. There are so many sites that claim to offer app store credit for $0 but they’re all fake and always mess up with users looking for unlimited app store credits. You can get limitless credits for app store right here on this website. Visit our unlimited app store credit page and get it today!”

Remember, in order for your content to index (be submitted for index by all search engines, not just Google’s), your content will need to meet our evaluation criteria, which includes a check for keyword stuffing.

Sources used: https://developers.google.com/search/docs/essentials/spam-policies#spammy-automatically-generated-content

User:

What is Link Spam?

Assistant:

Google uses links as an important factor in determining the relevancy of web pages. Any links that are intended to manipulate rankings in Google Search results may be considered link spam.

This includes any behavior that manipulates links to your content or outgoing links from your site.

The following are examples of link spam:
– Buying or selling links for ranking purposes. This includes:
Exchanging money for links, or posts that contain links
– Exchanging goods or services for links
Sending someone a product in exchange for them writing about it and including a link
– Excessive link exchanges (“Link to me and I’ll link to you”) or partner pages exclusively for the sake of cross-linking
Using automated programs or services to create links to your site
– Requiring a link as part of a Terms of Service, contract, or similar arrangement without allowing a third-party content owner the choice of qualifying the outbound link
– Text advertisements or text links that don’t block ranking credit
– Advertorials or native advertising where payment is received for articles that include links that pass ranking credit, or links with optimized anchor text in articles, guest posts, or press releases distributed on other sites. For example:
“There are many wedding rings on the market. If you want to have a wedding, you will have to pick the best ring. You will also need to buy flowers and a wedding dress.”
– Low-quality directory or bookmark site links
– Keyword-rich, hidden, or low-quality links embedded in widgets that are distributed across various sites
– Widely distributed links in the footers or templates of various sites
– Forum comments with optimized links in the post or signature, for example:
“Thanks, that’s great info!
– Paul
paul’s pizza san diego pizza best pizza san diego”

Google does understand that buying and selling links is a normal part of the economy of the web for advertising and sponsorship purposes. It’s not a violation of their policy or ours to have such links as long as they are qualified with a rel=”nofollow” or rel=”sponsored” attribute value to the tag.

Sources Used: https://developers.google.com/search/docs/essentials/spam-policies#spammy-automatically-generated-content