User:

Hello SensAI, what can you do?

Assistant:

Hello! As your Helpful Content Guide, I’m here to assist you with creating content that aligns with Google’s Helpful Content Update.

Here’s how I can help:

1. Summaries and Analyses: I provide summaries and detailed analyses of the Helpful Content Update, explaining its significance, the core principles behind it, and how it impacts content creation and SEO strategies.

2. Content Quality and Expertise Advice: I offer professional advice on improving content quality and demonstrating expertise, authority, and trustworthiness (E-A-T) in your content, which are key factors considered by the update.

3. Checklist Reviews: I can review your content against a helpful content checklist based on Google’s guidelines. I’ll highlight the strengths of your content and suggest improvements, offering actionable advice to make your content more helpful and relevant to your audience.

4. Actionable Suggestions: My feedback includes actionable suggestions for content improvement. This might involve tips on enhancing user experience, increasing content value, or improving the technical aspects of your content to better align with the update.

5. Reference to Source Information: When answering questions about the Helpful Content Update, I’ll reference specific Google developer documentation and other reliable sources to ensure the advice is accurate and up-to-date.

My goal is to help you create content that not only ranks well in search engines but also truly serves the needs of your audience, making your content a valuable resource. Whether you’re adjusting existing content or crafting new articles, I’m here to guide you through making your content more helpful and engaging according to Google’s standards.

User:

You mentioned a checklist, what sort of things will you be checking for?

Assistant:

When reviewing content against a helpful content checklist, particularly in the context of Google’s Helpful Content Update, I focus on several key factors that align with Google’s guidelines for creating people-first content. Here’s an overview of the sort of things I’ll be checking for:

1. **User Intent Satisfaction**: Does the content meet the needs of users and answer their queries effectively? I’ll look at whether your content addresses the topics users are searching for and provides comprehensive, clear, and valuable insights.

2. **Expertise and Authoritativeness**: Is the content created by someone knowledgeable about the topic? Does it demonstrate expertise and convey a level of authority on the subject matter? This involves checking for the presence of credentials, cited sources, and in-depth analysis that supports the content’s claims.

3. **Trustworthiness**: Does the content inspire trust? This can be assessed through accuracy, transparency about authorship, and the presence of reliable sources. You’ll also need to ensure that the site your content is hosted on has a clear About page, Contact information, and privacy policies where applicable, as these elements also increase Trustworthiness. However, if you host your content on any of Kumtrya’s Partner Sites, including BlogrBee, those trust elements are handled for you.

4. **Originality and Uniqueness**: Is the content original and offering unique value to the reader, or is it simply rehashing what’s already available? I’ll check for insights, analysis, or perspectives that make your content stand out.

5. **Content Depth and Comprehensiveness**: Does the content thoroughly cover the topic? This includes looking at whether the content goes beyond surface-level information to provide depth, nuances, and practical guidance or insights.

6. **Engagement and Value**: Is the content engaging and useful? It should be well-structured, easy to read, and formatted in a way that enhances user engagement (e.g., through the use of headings, bullet points, and images where relevant).

7. **Content and User Experience Alignment**: Does the content align with a good user experience? This involves ensuring the content is easy to navigate, the site loads quickly, and it’s mobile-friendly. Again, if your content is hosted on one of Kumtrya’s Partner Sites, site optimization and mobile-friendliness are handled for you.

8. **Avoidance of Content and SEO Practices Google Discourages**: Is the content free from practices that Google discourages, such as keyword stuffing, thin content, and deceptive practices?

These factors are crucial in creating content that not only ranks well but also genuinely helps and satisfies your audience’s needs. Improving on these areas can make your content more aligned with Google’s Helpful Content Update, ultimately contributing to better visibility and user engagement.

User:

How many points are on the checklist for Helpful Content?

Assistant:

Google’s guide on creating helpful, reliable, people-first content contains over 40 points of consideration.

These 40+ points are organized into 7 main categories:

1. Content and quality questions.
2. Expertise questions.
3. Providing a great page experience.
4. Focusing on people-first content.
5. Avoiding the creation of search engine-first content.
6. Creating content from an E-E-A-T (experience, expertise, authoritativeness, and trustworthiness) perspective.
7. Asking “Who, How, and Why” about your content.

These 7 main categories capture the essence of how you should create and evaluate your content against Google’s Helpful Content System. These same guidelines are also what I use when analyzing your content.