User:

How will Google Search prevent poor quality AI content from taking over search results?.

Assistant:

Poor quality content isn’t a new challenge for Google Search to deal with. They’ve been tackling poor quality content created both by humans and automation for years. They have existing systems to determine the helpfulness of content. Other systems work to elevate original news reporting. Their systems continue to be regularly improved.

Source: https://developers.google.com/search/blog/2023/02/google-search-and-ai-content

User:

How will Google address AI content that potentially propagates misinformation or contradicts consensus on important topics?

Assistant:

These issues exist in both human-generated and AI-generated content. However content is produced, Google’s systems look to surface high-quality information from reliable sources, and not information that contradicts well-established consensus on important topics. On topics where information quality is critically important—like health, civic, or financial information—Google’s systems place an even greater emphasis on signals of reliability.

Source: https://developers.google.com/search/blog/2023/02/google-search-and-ai-content

User:

Will AI content rank highly on Search?

Assistant:

Using AI doesn’t give content any special gains. It’s just content. If it is useful, helpful, original, and satisfies aspects of E-E-A-T, it might do well in Search. If it doesn’t, it might not.

Source: https://developers.google.com/search/blog/2023/02/google-search-and-ai-content